Working on the annual 4th of July celebration at the Embassy in Ottawa, featuring U.S. Ambassador to Canada David Cohen, presented a distinct challenge. Using an established logo and creative from last year, the task was to elevate and refresh the design to convey the spirit of Independence Day in an elegant and sophisticated manner, steering clear of clichés.
Date: 2023 | Client: Athena Global Advisors | Role: Layout, Design
Date: 2023 | Client: Athena Global Advisors | Role: Layout, Design
Proposed Design Directions
The initial concepts included a patterned background inspired by the Declaration of Independence and dissected elements of the American flag.
Selected Design Direction
The chosen concept incorporates a simplified graphic of the American flag, complemented by swaths of blue and modern, clean typography.
Invitation Design
Welcome Banner
Directional Signage
Restaurant Signage
This project was created for Athena Global Advisors in collaboration with their creative team.